Branding + Strategy Portfolio
Cole led the creative marketing communications team that developed campaigns for Penn State’s award-winning online education hub, the World Campus. Cole’s “Penn State | Online” branding campaign and “Be Exceptional” student recruitment campaign sparked an immediate 30% jump in online enrollments. Continuing Education enrollments doubled after Cole’s “Sweet Dreams” TV spot went into heavy rotation on local cable.
In 2010, Cole teamed up with local ad design firm Loaded Creative to re-work and update the image and online presence of beloved Bellefonte-based restaurant Bonfatto’s. As part of the campaign, the team produced a light-hearted local television commercial that enjoyed heavy rotation.
From 2011-13, Cole helped develop Penn State’s first strategic plan for sustainability, using social media to gather input from a wide range of stake-holders—a process never tried before in the university’s history. Cole’s personal contributions to the new Sustainability Institute include an expanded definition of the topic that is grounded in the pursuit of human health & happiness, in addition to ecological consciousness.
In 2014, Cole helped craft the identity and marketing materials for this planned sustainable community in Port Matilda, PA. Greenmoore Village is conceived as a walkable residential community built around an existing organic farm—Greenmoore Gardens. The new concept, beginning to take off across the country, has been dubbed “Development-Supported Agriculture.”
Content + Events Portfolio
Since 2001, Cole has published hundreds of written pieces—from press releases and music reviews to regular newspaper columns and magazine stories. He’s also edited a art instruction book and ghost wrote a chapter for a text book on green building. This 2008 story on progressive land use initiatives across Pennsylvania is a good sample.
Cole has produced dozens of videos for online delivery and television broadcast. From short ads to narrative pieces to online course content, Cole knows how to bring creative visions to life on the screen. His short piece titled Forgiving won an online Heartmath video contest and was later incorporated into the Canadian Institute of Natural and Integrative Medicine’s innovative Leap Project to help prevent teen suicide.
Cole first designed a contest for Penn State World Campus students, yielding a goldmine of great stories to feed a very successful recruitment campaign. He later had a blast launching a very different (but equally successful) student-centric video contest to promote sustainability engagement through social media at Penn State.
Cole has helped to raise hundreds of thousands of dollars for causes he believes in — including the documentary For the Next 7 Generations, about the International Council of 13 Indigenous Grandmothers, and the “Awakening the Dreamer, Changing the Dream” symposium, created by The Pachamama Alliance. While at Penn State, Cole created the materials used to secure a solar carport and Chevy Volt from GM, and to raise half a million dollars from BNY Mellon to launch a pilot of a service-learning program called the National Energy Leadership Corps.
Teaching + Mentoring Portfolio
A long-time proponent of alternative education, Cole has created the following specials courses for middle-school students at the Centre Learning Community Charter School in State College, PA: Terra 2112, Game Design, Video Production, Critical Thinking & Debate, Methods of Meditation, and Peace 101.
Cole hosts and facilitates events like the Green Careers Leadership Symposium and the Careers in Sustainable Business Panel at Penn State, and teaches workshops at venues like New Leaf Initiative and South Hills Business School. Topics include Creative Copywriting, Strengths-Based Leadership, The Triple Bottom Line as a Target (Sustainable Business Solutions), and the wild, wooly & wonderful Creative Explosion Lab!!!
Since his college days organizing write-a-thons for Amnesty International, Cole has been bringing people together to learn and get active around important topics. Whether he’s organizing a Playing for Change concert for peace, a green careers networking event for students, a local film screening to spread important knowledge ignored by the mainstream, or a live, multimedia symposium to spark global social change, Cole loves to help make big things happen.
As activism for positive change evolves into new and exciting forms in the 21st Century, Cole keeps his heart and head in the game.The future lies in collaboration, and Cole always seeks partnerships that create “win-win-wins” for everyone involved. He has volunteered, mentored and lent support to up-and-coming ventures like State College, PA – based New Leaf Initiative and co.space. “VIVA LOS CHANGE-MAKERS!”